






This group project was developed during my final semester of graduate school and focused on creating a cohesive identity system for a student-led Art Book Fair. The design reflects collaborative creativity within a shared space, using modular building-block forms that also function as stencils. These tactile, abstract shapes symbolize learning, growth, and the layered nature of the creative process. The system incorporates hidden branding elements and stencil overlays, adding interactivity, playfulness, and a sense of discovery. My contributions to the project included designing social media posts, wayfinding maps, and a short identity animation that captured the dynamic, energetic spirit of the exhibition.