Earthbar
Earthbar is a passion project rooted in sustainability and thoughtful design. The conceptual brand identity is designed for a plant-powered bar soap company that champions earth-conscious skincare. The idea? Soaps that are 100% biodegradable, packaged in compostable materials, and gentle on both skin and planet — free from harsh chemicals or additives. The visual identity is inspired by nature’s quiet elegance: organic tones, a grounded serif typeface, and a handmade aesthetic that reflects the artisanal quality of the imagined product. This project brings together my love for ethical design, storytelling, and branding with purpose.